Wednesday, January 9,
2002
Welcome to your next issue of "The Eclectic Cooking Newsletter".
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Unsubscribe instructions are at the very bottom of this newsletter.
Lydia Jensen, Editor: Lydiajj@get2net.dk
Lars Jensen, Webmaster/Publisher: Lars@Eclecticcooking.com
For this week's edition, you may visit:
www.eclecticcooking.com/CookingRecipes.htm
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Guest Article
Through the Cooking Glass,
Playing the Market
By Helen Sheehan
There are about 35,000 Supermarkets in the United States. These
large bustling grocery stores carry more than 50,000 different
items, purposefully arranged to make you buy, buy, buy.
Americans visit grocery stores more often than they visit any
other kind of retail establishment.
Supermarkets have their share of secrets. For example, the way
the store is laid out, the way the items are displayed on the
shelves, the whys and wherefores of large displays--------
it's all part of the plan. Nothing is left to chance.
Customers walk in to the supermarket and they think they are
following a random pattern through the store. Not true. Havenšt
you noticed that some stores route you through the bakery area
in order to reach the fresh produce department ? How about
the cheese island ? Is it plunk the middle of the aisle disrupting
the flow of traffic ? Um-m-m You've just been diverted past
some high priced items. Did you know that two-thirds of all
buying decisions are based on impulse buying while inside
the supermarket ?
The whole store is laid out with buying behavior in mind.
Must-buy items (for most shoppers) like milk and meat are
placed at the back of the store. The farthest possible point from
the entrance. Also, items that are considered money-makers are
placed at eye level. It seems that supermarket merchandising is
much like the real estate business: the three most important
things are location, location, location.
Supermarkets have expanded their hours over the past decade,
mainly in an effort to regain some of the business they have
lost to convenience stores. Time was when supermarkets were
America's pantry, now they are becoming America's kitchen.
Prepared foods will become an even more prominent feature
of supermarkets in the future. Coffee and doughnuts anyone ?
It pays to be a vigilant shopper. Besides being a coupon clipper,
notice the end-of-aisle displays and check the price against the
prices of comparable products on the regular shelves. The
newspaper ads come out on Wednesday with the weeks specials.
Bulk staples and "loss leaders" (products the store offers at
cost or below) attract customers who will also buy enough other,
more profitable products to offset the loss.
Although the typical supermarket shopper is a woman, they are
no longer referred to as homemakers. Many men share the task
of shopping today. What a nice idea, with a little encouragement,
maybe they will share the cooking too. (Or at least the cleaning
up after meals.)
Copyright 2002 Helen Sheehan
This week's edition:
http://www.eclecticcooking.com/CookingRecipes.htm
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How to Be Featured as our Guest Writer:
Please contact the editor or Email your article to:
Lydia Jensen at Eclectic Cooking: Lydiajj@get2net.dk
We accept only text emails. All other emails are automatically deleted!
No attachments please!
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Next Week's Issue, January 16, 2002
Article: Competition at Atlanta Food Show
Recipes: Cajun Blackened Red Snapper
Sesame Seared Scallops
low Country Roasted Oyseters
Beef Pepper Casserole
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Hot Tip
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Soup Tips:
You can use a little aluminum tea ball and fill it with spices and herbs such as
cloves, garlic, bay leaf, etc. and place it in the soup. You can remove this tea
ball after the soup is cooked. The flavor will remains in the soup.
If you are trying to remove as much fat as possible from the bouillon before
using it for soup, drop a lettuce leaf in the warm soup and leave it until the fat
is absorbed. Remove the lettuce leaf before adding the remaining ingredients
to the soup.
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Fruit/vegetable in focus
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www.online-cooking-recipes.com
will be resuming the usual "Fruit/vegetable in
Focus" facts as of next week. Hope you can wait! :)
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Jokes/Stories
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These are actual directions found on certain products around the world! We'll
have one every week.
1. Directions found on a bag of Frito corn chips.
"You could be a winner!!! No purchase necessary!!! Details inside!"
You think to yourself, (Shoplifters special?)
calorie: Basic measure of the amount of rationalization offered by the average
individual prior to taking a second helping of a particular food.
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How to be featured as a guest writer:
Please contact the editor or Email your article to:
Lydia Jensen at Eclectic Cooking: Lydiajj@get2net.dk
We accept only text emails. All other emails are automatically deleted!
No attachments please!
This week's edition:
http://www.eclecticcooking.com/CookingRecipes.htm
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Please feel free to pass along/email this newsletter to family or a friend.
They are also welcome to subscribe at:
update@Eclecticcooking.com
Recipes and funny stories/jokes can be Emailed to Lars@eclecticcooking.com
or posted on our site under "community".
We accept only text emails. All other emails are automatically deleted!
No attachments please!
(For advertising rates please contact, Lars@eclecticcooking.com)
What do you think of our newsletter? Do you have any comments about the
article, recipes, jokes, etc.?
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Copyright 2002 Eclectic Cooking
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